Amplification through simplification= accentuates the main point of an image.(King)
When we abstract an image through cartooning we ar not so much eliminating details as focusing on specific deatails(McCloud)
Example- Severe extremities of war and opinions. Catering to our sensiblities and putting it in a context so that we dont face the realistic version.
It is about persuasion
amplify the wrong meaning
What can it lead to:
- wrong meaning
- miss interpretation
- stereotypes
Auxesis=complicated something that is simple. Using a complicated word instead of a plain or ordinary one.
Example: Sperm pictures
Non-pictorial icon= letters, peace sign. absolute meaning-certain symbols have a real meaning.
Do we agree with McCloud?
PhotoDatabase:
- Nature
- Animals
- Architecture
- Objects
- Food
Final Quiz
1. Hill
2. CRAP Williams
3. Goffman
4. Solomon (punctuation)
5. McCloud
5 terms
1. Affect transfer
2. Amp, thru simplification
3. Function Ranking
4. All Crap
5. Punctuation
Photodatabase
1. Texture
2. Color Red
3.Repitition (pattern)
4. Signs
5. Reflection (Mirror, windows. water, prism)
Technology is tangible (physical concrete in the world) and intangible (process, invention, or application).
(Swift and Class )
Technology is the use of knowledge and tools, which can be tangible and intangible.
test
